Shoresh Halev Center for Jewish Music at Beth El, together with the Clergy Team, launched the the “We Count on You!” Daily Minyan Marketing Campaign as part of its broader Prayer Initiative dedicated to strengthening communal prayer life at Beth El. The Campaign highlights the Daily Minyan as the “quiet pulse” of the congregation — sustaining mourners, fostering connection, and preserving a tradition maintained at Beth El for more than a century. Today, Beth El has the only egalitarian daily minyan, one that prays three times a day with women and men participating equally.
The campaign introduced new outreach efforts including a congregational phonathon, enhanced digital resources, creation of a team of “Minyanaires,” themed minyan gatherings, youth participation initiatives, and expanded support for observing yahrtzeits and supporting mourners and shivah services.