A Note from Erica Leventhal: Update to Marketing and Communication Requests

Dear Beth El Families,

As part of our Journey process, we are moving through a period of experimentation. It is an exciting time that brings opportunity for changes.
 
Currently we are working with a new firm, Iris Creative, to support our communications and marketing. With their help, over the next few months we’ll be exploring new ways to share content and connect with you.
 
We have created new, streamlined processes for requesting marketing help. This process will take effect on May 14. I appreciate your support as we develop these new systems. If you have questions, please email marketing@bethelnr.org.
 
Regards,

Erica Leventhal
Executive Director

 __________________________

MARKETING REQUEST GUIDELINES
 
Click here to see a video explaining how all of these new processes will work.

Thursday 12 Noon Submission Deadline For:

• That Friday’s Shabbat announcements
• Flyer requests
• General website updates

 
Project requests submitted throughout the week will be reviewed on Friday mornings.

• All submissions are subject to approval/review.
• Separate submissions are needed for Flyers, Shabbat Announcements and Website Requests. 

 
FLYER REQUESTS

If you are planning an event and would like a flyer for promotion, please fill out the Flyer Request form HERE.

• Flyer requests will be reviewed on Friday mornings.
• Approved projects will be scheduled and Iris Creative will contact you with production dates.
• Please request your flyer a minimum of one week before you need it. Flyer design will be scheduled based on when the event needs to be promoted. Iris Creative will be in contact with you to review your production timeline.
• Select flyers, determined by the marketing team, will be included on the website home page.  

 
SHABBAT ANNOUNCEMENTS
To have your announcement included in the Shabbat Announcement email please paste it into this Google Document.

• Submissions sent by noon on Thursday of that week will be included.
• Please place your content in the appropriate section.
• Your announcement will appear until the date has passed. No need to resubmit unless details have changed.

 
EL E-NEWSLETTER
The El has limited space to highlight the following week’s events and therefore items cannot be submitted for publication and will be strategically chosen and placed by our marketing team.
 
WEBSITE UPDATES
Requests will be reviewed and approved changes will be scheduled. Iris Creative will contact you with production dates.

• For general website updates email marketing@bethelnr.org
  • Use “Website Update” as the subject line
  • Include the link to the page you want updated
  • Type in to email or send a Word doc with any text changes
  • Attach any photos you would like added (please do not include photos in Word documents)
  • Provide any instructions needed
• If you have a time sensitive request, please use “ACTION NEEDED- Website update” in the subject line. Include your due date request in the email.
• Please use the subject lines above to make sure your request is not missed.
• Select event flyers, determined by the marketing team, will be included on the website home page.